Who is Responsible for Wardrobe?
I will give you a hint: not you. Now listen, is it beneficial for you to have some fabric or key pieces or accessories to toss in when you need it? Absolutely. However, if you can’t or don’t want to invest in supplying wardrobe for your clients, you do not have to.
So who is responsible for session wardrobe?
Your client. Don’t be afraid to tell them that. I have in my prep guide that I believe they should invest in their own session. For most women, these sessions are a big deal so encouraging a bit of shopping is no big deal. There are so many affordable places to pick up lingerie now. No one knows their body better than they do, so it’s important that they bring pieces with them that they already know make them feel good about themselves. I have a huge studio wardrobe, so I always tell my clients to bring a truckload of items so we can mix and match between their pieces and mine. It’s important that your clients know that while you’re here to guide and assist, ultimately the burden of wardrobe is there own.
Super important, grab your notepad
Make sure your clients understand that they are also responsible for bringing wardrobe that matches their body type, style and their level of comfort. This took me a long time to get through my thick head because I really hate saying no. So when a client would show up and tell me the number one thing she really dislikes about her body is her belly, and then shows me that the only clothing pieces she brought are her low-slung thong underwear and bras…I would internally sigh, because I knew how many hours of editing I had in store for me. Now, that’s a total no-go. I send out a questionnaire for my clients when they book so I can collect relevant and helpful info from them for their shoots. Two questions I ask are what do you love about your body and what do you prefer to camouflage, if anything. I pay particular attention to what they say they don’t like so that when they send me photos of what they intend to bring, I can alert them if they are bringing items that will enhance what they have told me they want to hide.For those that insist? Make sure they understand that you are happy to photograph them in whatever they want, but they either have to be OK with that part of their body. I’m a fantastic poser, but I can only do so much. This way, my clients understand that this responsibility is back in their court. And let me say: I have photographed women who love their big bellies, thick thighs and round arms. If you love your body, I love your body. But if you have something you really want focus taken away from, then you have to take the responsibility in helping me do that for you. And the truth is, most women don’t really know how to do this, especially with lingerie. So just make sure that while the final responsibility lays with your client, you are there to help.With that said, here are a few tips to guide your clients in their wardrobe experience.
Research and provide a list of online sites to shop. I include this in my digital welcome packet so that they have somewhere to start.
Get inspired with social media
Have them create a Pinterest board. Trust me they will see so many interesting and beautiful things they never thought of before. If they do have a part of their body they are not loving, be sure to guide them with search terms: lingerie for curvy women, shapewear lingerie…etc.
Support local businesses
Connect with local lingerie boutiques. Local is always better and no good business owner is going to turn you down when you tell them you’d love to be able to offer your clients a special discount code if you refer them to a specific store.
Provide more support
Create a list of body-specific camouflaging tips that include suggestions on what to buy, and tricks on how wardrobe can be used to focus on one thing, while de-focusing on another.
Have a passive income stream
Set up an affiliate program with Amazon, have a bunch of wardrobe pieces you recommend in your program and make sure to pass that information onto your clients and when they buy from that list, you make money. Double whammy! No matter what you do, make sure you explain that wardrobe selection can definitely be a collaborative thing, but ultimately each client should invest time and money into their own looks.